THE FRONT OFFICE IN A HOTEL IS THE DEPARTMENT RESPONSIBLE FOR THE SALE OF HOTEL ROOMS THROUGH SYSTEMATIC METHODS OF RESERVATION, FOLLOWED BY REGISTRATION AND ASSIGNING ROOMS TO CUSTOMERS. THE TERM SALE OF ROOMS MAY APPEAR MISLEADING TO THOSE UNFAMILIAR WITH THE INDUSTRY. ‘SALE’ HERE MEANS THE USE OF HOTEL ROOMS AT A PRICE. A ROOM IS TERMED ‘SOLD’ FOR THE DAY WHEN A GUEST LEASES THE ROOM FOR STAY IN THE HOTEL. ROOM TARIFF I.E. RATE CHARGED PER ROOM IS COMPUTED FOR A REVENUE DAY WHICH BEGINS AT NOON OF A PARTICULAR DAY AND ENDS AT 12:00 HOURS THE NEXT DAY. IN OTHER WORDS ROOM CHARGES ARE LEVIED FOR A REVENUE DAY WHICH IS BETWEEN NOON AND NOON OF COURSE, A ROOM MAY BE SOLD FOR HALF-A-DAY AS WELL, FOR WHICH SPECIAL RATES ARE APPLICABLE, SUCH RATES ARE REFERRED TO AS “HALF-DAY” RATES. THE FRONT OFFICE IN A HOTEL HOLDS PRIME IMPORTANCE IN VIEW OF THE BASIC NATURE OF BUSINESS OF A HOTEL, I.E. TO SELL ROOMS. REVENUE COLLECTED FROM THE SALE OF ROOMS CONTRIBUTES TO MORE THEN 50 PER CENT OF TOTAL HOTEL SALES. THE PROFIT PERCENTAGE FROM SALES OF ROOMS IS VERY HIGH. IT HAS A COMPLIMENTARY ROLE OF IMAGE – BUILDING, WHICH IS THE FIRST AND LAST POINT OF CONTACT OF EVERY GUEST. IF ONE EACH COMPONENT OF A FRONT OFFICE ROLE, ONE COULD HAVE A BETTER PERCEPTION OF THIS DEPARTMENT. WHILE THE TITLE FRONT OFFICE IS A GENERIC TERM TO INCLUDE A NUMBER OF ACTIVITIES, SMALLER HOTELS ARE SATISFIED TO CALL IT SIMPLY HOTEL RECEPTION. THUS THE ROLE OF THE FRONT OFFICE IS THUS TO RESERVE, ASSIGN, REGISTER ROOMS TO GUESTS AND ACT AS A CONTINUOUS SOURCE OF INFORMATION TO GUESTS DURING THEIR STAY AT THE HOTEL.